Our Franchise System

Building Better Builders

Why Partner with us?

At G.J. Gardner Homes, our growth and prosperity are intricately tied to the success and satisfaction of our franchisees. We firmly believe that the cornerstone of our company’s achievements lies in the thriving businesses and contented franchise partners that carry our brand forward.

We’ve cultivated a symbiotic relationship where our franchisees’ triumphs amplify our own, and in return, we offer unwavering support, a strong brand, and a proven business model. Our commitment to empowering small builders and providing them with the tools for success is what makes G.J. Gardner Homes an attractive choice for those seeking to establish or expand their construction enterprises.

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Marketing & Advertising

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55,000+
Homes Built

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Estimating
& Scheduling

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Universal Home Designs

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Integrated
Builder Software

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Administration

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Traning
& Support

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CRM & Sales Management

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Customer &
Supplier Portal

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National Vendor Accounts

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Rapid & Accurate Quoting

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Business Coaching
& Mentorship

Our History

Our Culture

Our History

In almost 40 years, G.J. Gardner Homes has expanded to be an international builder, operating in Australia, New Zealand and the United States. Despite this astounding growth, we’re still a family business at heart, led by the same values and mission that we started with in 1983. The G.J. Way is an accumulation of 40 years of work, honing the best practice, passion and professionalism to make people’s dream homes come true amidst this ever-changing industry. Since 1983, G.J. Gardner Homes has built over 55,000+ quality and customised homes for families across the globe. With a national reputation as an industry leader for our building journeys and homes, we’re proud of the work we’ve done.

Our construction process provides the highest standard of workmanship and customer satisfaction to support our customers during this exciting but often overwhelming journey. That’s why each of our qualified builders and subcontractors has been hand-picked for their expertise and their commitment to excellence.

It’s central to what we believe in: achieving your dream home should be a joyful experience. It’s what we proudly refer to as the G.J. Way. The G.J. Way believes that a home shouldn’t just aim to perform well but be a joy to build.

Our Culture

We foster a culture of success, support, and camaraderie within the G.J. Gardner Homes family.

Our Franchise Owners collaborate, build strong relationships, and share experiences, backed by our unwavering support. As part of our team, you can rely on us to help you achieve your goals. Our annual conference facilitates idea exchange, discusses modern business practices, hosts professional development sessions, and introduces new technologies from suppliers. Beyond business, we also prioritise celebrations and networking opportunities, encouraging Franchise Owners to connect, share experiences, and form lasting friendships.

Mission: Bring joy to a family’s home building experience, together.

Vision:

  • To be our industry’s best brand, which our customers, staff and business partners trust and respect.
  • For each of our Franchise Owners to be profitable and trusted by more families than any of our competitors in our communities.

Franchisee TestimonialWhat is it like being a franchisee and the lesson learnt.

Process

Locations

Discovery

The G.J Way of Doing Business, G.J. Gardner Core Values

Due Diligence

Franchise Visits/Meet the Network, Reviewing Draft Franchise Agreement and Disclosure Document, Assessment of Proposed Franchise Territory

Business Planning

Business Planning, including Cash Flow Forecast and SWOT Analysis

Discovery Day

Meet the Franchisor Team, Approval Interview

Franchise Agreements

Entity Configuration, Home Warranty Insurance, Disclosure Process

Design Centre Fitout

Site Location, Design Planning, Fitout

Induction and Onboarding

Staff Recruitment, Franchisee & Staff Training, Business Operations Setup, Supplier Partnership

Franchisee Launch

Opening Day Celebration, Marketing Launch, Ongoing Support – Regional Manager

Available Franchises

RegionLocationAvailability
PerthEllenbrook
PerthJoondalup
PerthMandurah
SydneyCanterbury Bankstown
NSW RegionalBathurst
BrisbaneRedland Bay
BrisbaneLogan
BrisbaneNorth Brisbane
VIC RegionalPhilip Island
VIC RegionalColac
VIC RegionalKilmore
VIC RegionalPortland
MelbourneCasey
MelbournePakenham
MelbourneMelbourne South West
SA RegionalMurray Bridge
SA RegionalYorke Peninsula
AdelaideCity West
AdelaideInner South
AdelaideNorth West
TASLaunceston
TASDevonport
QLD/BrisbaneNorth Lakes
QLD/Sunshine CoastNambour
QLD/Sunshine CoastMaleny
QLD/Sunshine CoastBuderim
QLD/BrisbaneWynnum
QLD/BrisbaneManly
QLD/BrisbaneCapalaba
QLD RegionalGladstone
QLD RegionalRockhampton
QLD/BrisbaneBrowns Plains
QLD/BrisbaneForest Lake
QLD/BrisbaneVictoria Point
QLD RegionalAtherton Tablelands
QLD/BrisbaneJimboomba
QLD RegionalGympie
QLD/BrisbaneBeaudesert
QLD RegionalMission Beach
QLD RegionalAgnus Waters
QLD RegionalBoonah
NTPalmerston City
NTDarwin
NTKatherine
NTAlice Springs

Enquire NowLearn more about our network and how we can support you.

FAQs

  • What happens to my business?

    You continue to operate under your own business name, it’s just re-branded under our trading name, e.g. “Bob Smith Builder DBA GJ Gardner Homes – Helotes.”

  • What are the ongoing fees / royalties?

    It’s a collaborative partnership designed to ensure your success. Our top priority is to empower you as the most prosperous builder in your area. You’ll retain the entire profit margin, as our fees are incorporated into the home’s cost price, ensuring a seamless process. This system has proven highly effective, as attested by our satisfied franchise owners.

  • What is the initial franchise fee, and what does it cover?

    Our initial franchise fee is an investment in your future success. It covers everything you need to get started, including comprehensive training, marketing support, site selection assistance, and access to our established brand and business model. This fee is your ticket to becoming a part of our thriving franchise family.

  • What kind of ongoing support is available for Franchise Owners?

    Our commitment to your success extends well beyond the initial phase. You can anticipate continuous assistance encompassing marketing support, operational guidance, product sourcing, and regular training updates. Our dedicated team remains steadfastly by your side, ensuring you reach your business milestones seamlessly.

  • How much does it typically cost to open and operate a franchise location?

    While the total investment can vary depending on location and other factors, we're proud to offer a transparent breakdown of all costs involved in our Franchise Disclosure Documents. Our Franchise Owners often find that our efficient business model and proven strategies make it possible to operate a successful franchise with a manageable budget.

  • Could you share details about the potential Return on Investment (ROI)?

    Ensuring a robust ROI remains a cornerstone of our commitment, evident in our thriving 40-year legacy. Our franchise opportunity boasts a proven track record of success. You’re encouraged to engage with existing owners to gain insights into financial performance, providing a transparent overview of what to anticipate. Our primary aim is to assist you in cultivating a profitable and fulfilling business venture. Upon joining, our initial focus lies in comprehensive business planning and effective cash flow management to set you on the right path. 

  • What sets your network apart from competitors?

    We take pride in our unique value proposition here at G.J. Gardner Homes - “Building better builders”. We offer a winning combination of a proven business model that's been refined over 40 years, a strong brand, a loyal customer base, and a supportive franchisor team. You'll be part of a community that's dedicated to your success providing excellence and innovation, giving you a competitive edge to compete in your local market.

  • How do you help with site selection and lease negotiation?

    We leverage our experience and market research to assist you in finding the perfect location for your franchise office. We'll guide you through the lease negotiation process to ensure favourable terms and conditions, setting you up for a successful start.

  • What marketing and advertising support do you provide?

    Our marketing team is dedicated to your success. We equip Franchise Owners with marketing materials, tailored strategies, and impactful campaigns aimed at increasing customer traffic and elevating sales. Our focus remains on bolstering brand awareness and directing business to your doorstep. Joining the network grants you a significant advantage in credibility with your customers. The local attachment to an international brand that has constructed over 55,000 houses sets you apart from the competition!

  • How do you handle training for Franchise Owners and their staff?

    We offer comprehensive training programs to ensure you and your team are fully prepared for success. From initial onboarding to ongoing development, we’re here to ensure you have the knowledge and skills needed to run a thriving franchise office. We combine both online and face to face training, and at all times our Franchise Owners and their staff have access to our online Learning Management System (LMS). This helps onboard and develop new staff, refresh existing staff and further develop their skills. This kind of support allows you to stay focused on managing your business.

  • What’s the satisfaction rate among your franchise owners?

    We take immense pride in the consistently high satisfaction reported by our Franchise Owners. We’re delighted to facilitate connections with existing Franchise Owners so you can glean insights from their experiences and successes within our system. Ultimately, our ethos revolves around supporting your journey. Your success remains our priority, and we’re here to ensure you navigate your business journey with ample support, embracing the idea of being ‘in business for yourself, yet never alone’